Marketing Effectiveness eBook and Training Guide

This eBook and training guide is a call to action for marketing leaders, whether you’re a CMO, Head of Marketing, Marketing Director or Marketing Manager this is an essential guide to improving the effectiveness of your marketing team.

Highly recommended

Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
Michael Ekpe
Founder
,

so helpful

I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.
Dr. Tanya Nichols
Psychologist and Founder
,
Black Girl Wellness, LLC

The Missing Piece

The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Denise Nurse
Co-Founder
,
Black Founders Hub

What do we mean by marketing effectiveness?

Marketing effectiveness is all about assessing how well your marketing satisfies the needs of a business. And how effective your marketing strategies are at generating a return on marketing investment. It’s a process of continuous marketing improvement that significantly increases marketing, and ultimately business performance overtime.

However, because the work required to manage and monitor marketing effectiveness is important but often not urgent, it often falls by the wayside. Until the board requires a meeting or a report is due. Sound familiar?

This eBook and training guide is a call to action for marketing leaders, whether you’re a CMO, Head of Marketing, Marketing Director or Marketing Manager this is an essential guide to improving the effectiveness of your marketing team.

free marketing ebook

The Launch Lab™

Your online gateway to launching your most significant project yet!
The Launch Lab™ will provide a fertile space for you to nurture, build and launch your idea. Whether it be launching a business, starting a charity or planning a significant event - you’ll get the expertise needed.
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The 6P Launch Framework™

Our 6P Launch Framework forms the foundation of everything we do. By following this tried and tested framework we cover every aspect of your business which is critical not only to the success of your launch, but also to the ongoing success of your business.
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Marketing Effectiveness eBook and Training Guide

In this Marketing Effectiveness eBook and Training Guide you’ll find:

  • The core components of a Marketing Effectiveness framework
  • Market examples of how the marketing effectiveness framework can be applied, primarily from the aviation and aerospace sector
  • How to increase Marketing effectiveness without increasing headcount
  • Practical tips for increasing your teams marketing effectiveness
  • A roadmap for launching into your next level of growth using the marketing effectiveness framework
  • Case studies of how we’ve helped organisations improve their marketing effectiveness
  • Quick fire summaries that your team can jump to if they want to get straight to implementation without reading the whole guide
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At The Launch Strategist, we pride ourselves on offering our customers excellent service. Our customers are the most important part of our business, and we work tirelessly to ensure your complete satisfaction.

Testimonials

Our business leaders love us

We're committed to driving results for our clients!

"

absolute God-send

"

Katrina has been an absolute God-send. Her clear focus and professionalism are second to none. Thanks to Katrina our company's profile has risen significantly. She has helped us get from ideation to finally trading as a fully-fledged company. The insights that Katrina has assembled through the development of toolkits used in her 6P framework have set us on a path to commercial success. I'm still trying to nab her as my head of marketing and communications but she wants to continue to help as many people as possible launch their legacies. She's an amazing find and it's been an absolute blessing to work with her.
André Skepple
CEO and Founder
,
FullSpektrum®

"

The Missing Piece

"

The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Denise Nurse
Co-Founder
,
Black Founders Hub

"

Strategic Thinker

"

​Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!
Georges Coradinho
Head of Marketing Europe and North America
,
Ionos

"

Methodical

"

Before we started working with The Launch Strategist, we had no roadmap for our content marketing. The strategy was there, but it was top level and we needed to turn that into something actionable. Katrina was great to work with, knowledgeable, methodical and understanding of our particular business needs. We now have confidence in the direction we are taking and a fully actionable plan to take our ideas, products and services to market.
Freccia Benn
Co-Founder
,
Lumify Energy

"

Marketing Machine

"

Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.
Richard Gamble
CEO
,
Eternal Wall of Answered Prayer

"

so helpful

"

I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.
Dr. Tanya Nichols
Psychologist and Founder
,
Black Girl Wellness, LLC

"

Hands on Mentality

"

I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.
René Grunwald
Head of Product Management
,
GMX Intl., 1&1 Mail & Media GmbH

"

An Essential Tool

"

The 6P Launch Planner™ is a great launch strategy tool, in that it not only helps you complete your day-to-day activities and tasks but more so it allows you to practically achieve your long-term launch goals. The size is perfect in that it's not too bulky and allows you to hone in on the tasks that have to be done. An essential tool for launching a new business and career path!
Thali Lotus
Founder
,
Caya Audio

"

Highly recommended

"

Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
Michael Ekpe
Founder
,

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