Our Team of Experts are focused on you

Meet the Team
Katrina Douglas

Founder & CEO

Getting you to your next level of growth; adding value, structure and revenue to your next launch

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Michael Douglas

Chief Technology Officer

Our resident tech expert, a seasoned frontend engineer and developer who consults on all technical aspects of a launch.

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Neil Bowman

Business Analyst and Agile Coach

Skilled Certified Scrum Product Owner® Agile Digital Business Analyst, with an outstanding record of coaching Agile teams.

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Kiesha Gibbs

Copywriter

Talented wordsmith bringing our content to life, specialist in compelling copywriting for online and print channels.

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Leah Waller

Legal Consult

Takes care of our internal legal requirements and advises on the legal aspects of a launch e.g. GDPR, Intellectual Property and Employment L

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We've built a team of specialists with specific expertise in the areas that will be most impactful to your launch.

Our senior specialists have worked with world-class organisations including The Financial Times, .Com powered by Verisign, BP and KingFisher PLC.  

Consider our team an extension of your team; we maintain the fresh perspective of an outsider but embed ourselves in your business so that we are connected enough to understand your culture and nuances. As the premier strategy consulting firm in Bedford, we ensure your launch strategy doesn't stray too far away from the vision and essence of your company.  

Increase your organisation's commercial capability and marketing effectiveness

6P Audit

  • Assess each of the 6Ps in your organisation
  • Determine the gaps that will impact your launch and future growth
  • Review existing strategies and schemes of implementation
  • Review processes and tech infrastructure

6P Strategy Development

  • Facilitation and strategic development by an expert consultant
  • Deep dive and analysis of the areas crucial to your growth
  • Problem solving and breakout sessions to address issues that have hindered growth in the past
  • A detailed roadmap that will guide your team to the goal

6P Consultancy

  • Oversight of the implementation of your strategy from start to finish 
  • Support, training and guidance from launch experts
  • Access to our exclusive resources and tools
  • Access to our network of specialist consultants in areas such as tech, trademarking, data security and PR

6P Implementation

  • Full management of the implementation of your launch
  • Hands-on support from our network of launch partners
  • Full integration with your existing agencies and team
  • Streamlined launch process for greater efficiency and success

6P  Audit

  • A half-day workshop with your key leaders and department heads to understand where your organisation stands in relation to each of the 6Ps
  • Processes, systems and strategy documentation is audited and reviewed
  • Summary report with findings provided

6P Strategy Development

  • 5 - 15hrs of workshop facilitation spread across 1 - 3 days
  • A holistic overview of your organisation and where the key issues are
  • A 6-month roadmap of activity
  • Presentation of the strategy
  • A comprehensive strategic document to guide implementation

6P Consultancy

For a period of at least 6 months you get:

  • Training on key areas to empower your team
  • Access to specialist consultants in key areas such as change management
  • Mentoring and coaching of your marketing managers and leaders in key areas
  • Access to our network of strategic partners inc. tech consultants, lawyers and coaches

6P Implementation

  • End-to-end project management
  • Marketing campaign planning and execution
  • Team onboarding
  • Performance tracking and reporting
  • Existing channel optimisation e.g. website
  • Implementation of new tools, processes and systems
  • Implementation of new marketing channels
  • Tech implementation e.g. CRM systems, data management and communication tools

6P Audit

  • Get a clear, indepth and unbiased assessment of where your business is
  • Uncover hidden threats and opportunities that you may not be aware of
  • Determine adequacy of internal controls
  • Identify operational inefficiencies and waste
  • Review IT projects, systems, and technology
  • Assess efficient and responsible use of resources
  • Identify potential cost savings

6P Strategy Development

  • Morale building and renewed team focus
  • A stress free and streamlined approach to achieving your company's goals
  • A clear approach to maximising resources and eliminating waste
  • A clear roadmap that guides your organisation from where it is to where it needs to be
  • A strategic planning framework that your team can utilise again and again
  • Overcome persistent roadblocks by addressing key issues in a constructive way

6P Consultancy

  • Peace of mind from knowing that you have oversight from seasoned experts
  • An objective sounding board to provide unbiased feedback and advice
  • Upskilling of your management team through training in key areas
  • The expertise needed to accelerate growth
  • Guidanance on the most cost-effective approach to reaching your goal

6P Implementation

  • Cost and time savings by not having to find your own launch team and experts
  • Established and streamlined processes that give you peace of mind and save time and money
  • Efficient management of budgets
  • End-to-end service from; planning to execution
  • deployment of the right team and technology to get you to your long-term goals
  • Avoid the pitfalls that cause most launches fail

6P Audit

  • Half-day Workshop
  • Audit Report

6P Strategy Developmenr

  • 5 -15hrs of workshops
  • Strategy document 
  • Strategy Presentation
  • Post-strategy day review call

6P Consultancy

  • Monthly update meetings with CEO or project sponsor 
  • Bi-weekly meetings with marketing head 
  • Bi-monthly workshops and trainings on key areas 
  • Launch mentorship and coaching for Marketing Managers 
  • Monthly update report

6P Implementation

  • Full launch team to run and oversee the entire launch 
  • Live project updates via a project management tool 
  • Strategy documents
  • Milestone presentations 
  • Monthly update meetings with your key team members
  • Unlimited calls and meetings 
  • Monthly update reports

6P Audit

From £3000

6P Strategy Development

From £7,000

6P Consultancy

From £7,000 pm (min 6 months)

6P Implementation

From £10,000 pm
(min 6 months)

Book a Consult
Testimonials

Our business leaders love us

We're committed to driving results for our clients!

"

Add Fire Power

"

Katrina really helped our business and mentored our Marketing Manager for several months. During this time she gave us a better structure and helped our marketing team to be more effective. Whilst her specialism is start ups, she also added significant value to our BAU. Would highly recommend to anyone needing input to either add fire power to your existing team or to give you support if you’re launching a new business or product line. She is a pleasure to work with.
Jason Blakey
Co-Founder
,
Gleeson Recruiment Group

"

The Missing Piece

"

The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Denise Nurse
Co-Founder
,
Black Founders Hub

"

Strategic Thinker

"

​Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!
Georges Coradinho
Head of Marketing Europe and North America
,
Ionos

"

Methodical

"

Before we started working with The Launch Strategist, we had no roadmap for our content marketing. The strategy was there, but it was top level and we needed to turn that into something actionable. Katrina was great to work with, knowledgeable, methodical and understanding of our particular business needs. We now have confidence in the direction we are taking and a fully actionable plan to take our ideas, products and services to market.
Freccia Benn
Co-Founder
,
Lumify Energy

"

Marketing Machine

"

Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.
Richard Gamble
CEO
,
Eternal Wall of Answered Prayer

"

so helpful

"

I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.
Dr. Tanya Nichols
Psychologist and Founder
,
Black Girl Wellness, LLC

"

Hands on Mentality

"

I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.
René Grunwald
Head of Product Management
,
GMX Intl., 1&1 Mail & Media GmbH

"

An Essential Tool

"

The 6P Launch Planner™ is a great launch strategy tool, in that it not only helps you complete your day-to-day activities and tasks but more so it allows you to practically achieve your long-term launch goals. The size is perfect in that it's not too bulky and allows you to hone in on the tasks that have to be done. An essential tool for launching a new business and career path!
Thali Lotus
Founder
,
Caya Audio

"

Highly recommended

"

Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
Michael Ekpe
Founder
,

Want a taste of how our 6p Launch strategy can work for your venture?

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