Are You Getting Ready To Launch your organisation into the next level of growth?
We're in one of the most exciting seasons in aviation and aerospace history with the emergence of AI, additive manufacturing, advanced air mobility, mini-satellites, sustainable air travel and more.
As the industry grows and becomes more competitive, the companies in it will need to get better at speaking to different types of stakeholders, a more diverse group of employees, clients, partners and investors - that's where we come in!
We help aviation and aerospace businesses launch into this next season of growth. Whether you’re in the process of starting up a new aviation business or government led initiative, or expanding an existing aviation business, you’ll want to know that every area of your organisation is primed to reach its next level.
It's time to launch!
We’re not only specialists in launches, we’re focused on safeguarding your legacy.
Over the last 17 years, we’ve empowered businesses to achieve and often surpass their objectives. We specialise in improving marketing effectiveness because marketing is often the difference between where a business is and where it wants to be.
Our proven 6P Launch Framework, tailored strategy and implementation support, arm your executive management team with the unique insights they need to realise the vision and propel your organisation towards longstanding success.
Think of us as your ‘axe sharpeners’
Abraham Lincoln famously said; “If I had eight hours to chop down a tree, I’d spend six hours sharpening my axe.”We take the time to sharpen your axe so that when you launch, it’s precise, accurate and successful!
DID YOU KNOW?
Most people CAN'T name a single aviation or aerospace company, unless it's an airline!
The most urgent challenge in aviation and aerospace is a LABOUR SHORTAGE!
The UK is positioning itself to be front and centre of the new space ecomomy
So what does this tell us?
Aviation and aerospace companies need to increase their visibility and marketing effectiveness to successfully compete and attract talent!
Engineering talent alone in aviation and aerospace is no longer enough, to thrive in a post-covid economy. it will take commercial capability, marketing prowess and entrepreneurship to raise the profile and visibility of the sector, and the companies in it.
It's one thing to have ground-breaking aviation and space technology, it's quite another to turn that into commercial capability and competitive advantage. This is the focus of our work and why our business now focuses entirely on aviation and aerospace.
We are a proud member of the Midlands Aerospace Alliance.
What We Do For You
We help aviation and aerospace companies increase their commercial capability and marketing effectiveness, through our 6P Launch Framework. So that they are more profitable, scalable and resistant to market forces.
There are four key elements to our service.
Audit, Strategy Development, Consultancy and Implementation.
When you choose our full retainer-based service, we’ll embed ourselves in your organisation for 6-24 months and take your company to exactly where you want it to go.
With our non-retained service, you’ll receive an audit and bespoke strategy development that will pave the way for your team to go the distance and get the outcome you’re looking for.
Our 6P framework is stress tested and trusted by ceo's
Our approach is built on facts not theories.
We’re focused on making sure your business reaches its full potential. We’re more than just marketing experts. Our aim is to act as your right hand at ground level. We take a holistic approach to your launch and collaborate closely with your senior management team to fill any gaps in your organisation’s foundation with our fully tailored services.
Find out if your business is ready for growth. Take our 6P score test now.
The 6P Launch Framework™
Our 6P Launch Framework forms the foundation of everything we do. By following this tried and tested framework we cover every aspect of your business which is critical not only to the success of your launch, but also to the ongoing success of your business.
We're committed to driving results for our clients!
Add Fire Power
Katrina really helped our business and mentored our Marketing Manager for several months. During this time she gave us a better structure and helped our marketing team to be more effective. Whilst her specialism is start ups, she also added significant value to our BAU. Would highly recommend to anyone needing input to either add fire power to your existing team or to give you support if you’re launching a new business or product line. She is a pleasure to work with.
Gleeson Recruiment Group
The Missing Piece
The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Black Founders Hub
Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!
Head of Marketing Europe and North America
Before we started working with The Launch Strategist, we had no roadmap for our content marketing. The strategy was there, but it was top level and we needed to turn that into something actionable. Katrina was great to work with, knowledgeable, methodical and understanding of our particular business needs. We now have confidence in the direction we are taking and a fully actionable plan to take our ideas, products and services to market.
Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.
Eternal Wall of Answered Prayer
I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.
Dr. Tanya Nichols
Psychologist and Founder
Black Girl Wellness, LLC
Hands on Mentality
I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.
Head of Product Management
GMX Intl., 1&1 Mail & Media GmbH
An Essential Tool
The 6P Launch Planner™ is a great launch strategy tool, in that it not only helps you complete your day-to-day activities and tasks but more so it allows you to practically achieve your long-term launch goals. The size is perfect in that it's not too bulky and allows you to hone in on the tasks that have to be done. An essential tool for launching a new business and career path!
Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
How to get started
To get started, let us walk you through the 6Ps so you can see for yourself how we close the gaps and get your organisation to its next level of growth. If you like what you see, we’ll book you for a complimentary consultation with one of our senior Launch Strategists.
Increase your organisation's commercial capability and marketing effectiveness
Katrina Douglas Founded The Launch Strategist® in 2019. She built the business with one main goal in mind: to help organisations build a lasting legacy. The development of her proprietary 6P Launch Strategy Framework™ has equipped dozens of organisations to launch into their next level of growth. Whether a CEO is launching to start a business, launching to grow a business or launching to exit a business, Katrina's robust framework and set of processes guide them to their goal.
Katrina has been a marketer since 2006, for nearly two decades she has helped companies of all shapes and sizes increase their marketing effectiveness. In 2022 following an entrepreneurship program at Cranfield University she decided to pivot the business to focus entirely on aviation and aerospace.
Katrina and her team are incredibly passionate about helping clients increase their commercial capability, profitability and long-term impact.