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Are You Getting Ready To Launch your organisation to the next level of growth?
We're in one of the most exciting seasons in aviation and aerospace history with the emergence of AI, additive manufacturing, advanced air mobility, mini-satellites, sustainable air travel and more.
As the industry grows and becomes more competitive, the companies in it will need to get better at speaking to different types of stakeholders, a more diverse group of employees, clients, partners and investors - that's where we come in!
We help aerospace companies launch into this next season of growth. Whether you simply want to improve the results of existing sales and business development efforts, reposition the business following a merger or acquisition, launch a new product or division or any other change towards growth you’ll want to know that every area of your organisation is primed to reach its next level.
It's time to launch!
we’re focused on safeguarding your legacy.
Over the last 18 years, we’ve empowered businesses to achieve and often surpass their objectives. Our proven 6P Framework, tailored strategy and implementation support, arm your executive management team with the unique insights they need to realise the vision and propel your organisation towards long-lasting success.
Your business may have existed for decades but what led to your success in the past will not guarantee your success in the future!
Your business may have existed for decades but what led to your success in the past will not guarantee your success in the future!
The right strategy and tactics is the key to growth
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu, The Art of War
We ensure that your aerospace company is underpinned by the right strategy and deploys the best tactics to drive growth and safeguard the legacy of your business.
We ensure that your aerospace company is underpinned by the right strategy and deploys the best tactics to drive growth and safeguard the legacy of your business.
Can you relate?
Over-reliant on a government contract or OEM, the loss of whom would be detrimental to your business
Not getting enough business or seeing a high enough return from events like the Farnborough and Paris Airshows
Even though your business has existed for decades many potential customers still don’t know your business exists
So what does this tell us?
If you can relate to any of the above it's a sign that you need to refine your commercial strategy and strengthen your business development and marketing capability.
Engineering talent alone in aerospace is no longer enough, to thrive in a post-covid economy it will take commercial capability, marketing prowess and entrepreneurship to raise the profile and visibility of the sector, and the companies in it.
It's one thing to have ground-breaking aerospace technology, it's quite another to turn that into commercial capability and competitive advantage. This is the focus of our work and why our business now focuses entirely on aerospace.
It's one thing to have ground-breaking aerospace technology, it's quite another to turn that into commercial capability and competitive advantage. This is the focus of our work and why our business now focuses entirely on aerospace.
Affiliations
We are a proud member of the Midlands Aerospace Alliance.
What We Do For You
We help aerospace companies increase their commercial capability and marketing effectiveness so that they are more profitable, scalable and resistant to market change.
There are four key elements to our service.
There are four key elements to our service.
Audit, Strategy Development, Consultancy and Implementation.
We build the strategy collaboratively. As we become part of your team. We don't devise a strategy in a silo and expect you to implement it. We develop the plan with you and your team while considering the nuances of your particular organisation.
We get our hands dirty! We not only develop the strategy but oversee the implementation, ironing out any kinks along the way to ensure that the strategy works in theory and practice.
Opportunity Identification. As we conduct the 6P Audit and proceed through the strategy development, opportunities will naturally emerge that can lead to organisational growth.
Roadmap. We’ll provide clarity and a clear roadmap for moving your business forward.
Morale Building. Our process will pour fresh energy, renewed focus and enthusiasm into your team.
We get our hands dirty! We not only develop the strategy but oversee the implementation, ironing out any kinks along the way to ensure that the strategy works in theory and practice.
Opportunity Identification. As we conduct the 6P Audit and proceed through the strategy development, opportunities will naturally emerge that can lead to organisational growth.
Roadmap. We’ll provide clarity and a clear roadmap for moving your business forward.
Morale Building. Our process will pour fresh energy, renewed focus and enthusiasm into your team.
Our 6P framework is stress tested and trusted by ceo's
Why?
Our approach is built on facts not theories.
We’re focused on making sure your business reaches its full potential. We’re more than just marketing experts. Our aim is to act as your right hand at ground level. We take a holistic approach to your launch and collaborate closely with your senior management team to fill any gaps in your organisation’s foundation with our fully tailored services.
Testimonials
Our clients give us high praise
We're committed to driving results for our clients!
How to get started
To get started, let us walk you through the 6Ps so you can see for yourself how we close the gaps and get your organisation to its next level of growth. If you like what you see, we’ll book you for a complimentary consultation with one of our senior Launch Strategists.
The four components of our signature
6p growth accelerator
6P Audit
- Assess each of the 6Ps in your organisation
- Determine the gaps that will impact your launch and future growth
- Review existing strategies and schemes of implementation
- Review processes and tech infrastructure
6P Strategy Development
- Facilitation and strategic development by an expert consultant
- Deep dive and analysis of the areas crucial to your growth
- Problem solving and breakout sessions to address issues that have hindered growth in the past
- A detailed roadmap that will guide your team to the goal
6P Consultancy
- Oversight of the implementation of your strategy from start to finish
- Support, training and guidance from launch experts
- Access to our exclusive resources and tools
- Access to our network of specialist consultants in areas such as tech, trademarking, data security and PR
6P Implementation
- Full management of the implementation of your launch
- Hands-on support from our network of launch partners
- Full integration with your existing agencies and team
- Streamlined launch process for greater efficiency and success
6P Audit
- A half-day workshop with your key leaders and department heads to understand where your organisation stands in relation to each of the 6Ps
- Processes, systems and strategy documentation is audited and reviewed
- Summary report with findings provided
6P Strategy Development
- 5 - 15hrs of workshop facilitation spread across 1 - 3 days
- A holistic overview of your organisation and where the key issues are
- A 6-month roadmap of activity
- Presentation of the strategy
- A comprehensive strategic document to guide implementation
6P Consultancy
For a period of at least 6 months you get:
- Training on key areas to empower your team
- Access to specialist consultants in key areas such as change management
- Mentoring and coaching of your marketing managers and leaders in key areas
- Access to our network of strategic partners inc. tech consultants, lawyers and coaches
6P Implementation
- End-to-end project management
- Marketing campaign planning and execution
- Team onboarding
- Performance tracking and reporting
- Existing channel optimisation e.g. website
- Implementation of new tools, processes and systems
- Implementation of new marketing channels
- Tech implementation e.g. CRM systems, data management and communication tools
6P Audit
- Get a clear, indepth and unbiased assessment of where your business is
- Uncover hidden threats and opportunities that you may not be aware of
- Determine adequacy of internal controls
- Identify operational inefficiencies and waste
- Review IT projects, systems, and technology
- Assess efficient and responsible use of resources
- Identify potential cost savings
6P Strategy Development
- Morale building and renewed team focus
- A stress free and streamlined approach to achieving your company's goals
- A clear approach to maximising resources and eliminating waste
- A clear roadmap that guides your organisation from where it is to where it needs to be
- A strategic planning framework that your team can utilise again and again
- Overcome persistent roadblocks by addressing key issues in a constructive way
6P Consultancy
- Peace of mind from knowing that you have oversight from seasoned experts
- An objective sounding board to provide unbiased feedback and advice
- Upskilling of your management team through training in key areas
- The expertise needed to accelerate growth
- Guidanance on the most cost-effective approach to reaching your goal
6P Implementation
- Cost and time savings by not having to find your own launch team and experts
- Established and streamlined processes that give you peace of mind and save time and money
- Efficient management of budgets
- End-to-end service from; planning to execution
- deployment of the right team and technology to get you to your long-term goals
- Avoid the pitfalls that cause most launches fail
6P Audit
- Half-day Workshop
- Audit Report
6P Strategy Developmenr
- 5 -15hrs of workshops
- Strategy document
- Strategy Presentation
- Post-strategy day review call
6P Consultancy
- Monthly update meetings with CEO or project sponsor
- Bi-weekly meetings with marketing head
- Bi-monthly workshops and trainings on key areas
- Launch mentorship and coaching for Marketing Managers
- Monthly update report
6P Implementation
- Full launch team to run and oversee the entire launch
- Live project updates via a project management tool
- Strategy documents
- Milestone presentations
- Monthly update meetings with your key team members
- Unlimited calls and meetings
- Monthly update reports
6P Audit
From £3000
6P Strategy Development
From £3,000
6P Consultancy
From £4,000 pm (min 6 months)
6P Implementation
From £6,000 pm
(min 6 months)
About The Founder
Katrina is a seasoned business leader, marketing strategist and entrepreneur who has been leading change in commercial and non-profit arenas for two decades.
Katrina Douglas Founded The Launch Strategist® in 2019, with one main goal in mind: to help organisations build a lasting legacy. The development of her proprietary 6P Framework™ has equipped dozens of organisations to launch into their next level of growth.
Katrina has been a marketer since 2006, for nearly two decades she has helped companies of all shapes and sizes increase their comercial capability. In 2022 following an entrepreneurship program at Cranfield University she decided to pivot the business to focus entirely on aviation and aerospace.
Katrina and her team are incredibly passionate about helping clients increase their commercial capability, profitability and long-term impact.
Trusted by decision makers who built successful legacies
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