These companies make aircraft, aircraft components, missiles and space vehicles.They supply the military and private airlines with aircraft, as well as private jet companies. They manufacture a wide array of critical finished products such as: engines, control systems, landing gear,braking systems, flight deck, avionics, aerostructures, electronic warfare systems and interior cabin products. Tier 1 suppliers include; Airbus, BAESystems, Boeing, General Dynamics, Lockheed Martin, Northrop Grumman and Raytheon.
Tier 2 suppliers provide the sub-assembly for Tier 1’s using parts from Tier 3s. They are typically restricted and only qualified to make certain parts. They are hugely important to the free flow of the supply chain and rate of output. They also have to have strict and thorough safety standards as the parts they make are critical for tier 1’s.
These are mainly component manufacturers who provide products like Hydraulic fittings, Hoses, Tubing, Instrumentation fittings, High-strength pins and fasteners, to tier 2s. Some tier 3 suppliers are machine shops that produce thousands of parts and others produce mission-critical components and software that are more than just nuts and bolts.
It could be deemed that because Tier 1 OEMs are the stars in the aerospace supply chain, Tier 2 and 3 aerospace companies don’t need to investin marketing, but that is a misconception.
Although these reasons are valid and true, it is imperative that aerospace companies at all level of the supply chain utilise effective marketing strategies to support their Business Development leaders and sales teams.
A strong marketing strategy is key to addressing all of these issues and more.
We do aknowledge that many Business Development teams in aerospace companies have dual roles that include marketing activities, but because marketing isn't their specialism it often falls by the wayside. Sustainable business growth requires both sales and marketing functions to truly thrive.
To find out how you can strengthen the marketing capability of your aviation or aerospace company join our next free webinar ‘Introduction to Marketing for Aerospace Companies’