The Strategic Blueprint

A Roadmap for Companies That Refuse to Stand Still

In a sector transformed by AI, automation, AAM, new-space and sustainable flight, the organisations gaining momentum are the ones building with intention. The Strategic Blueprint is where that intention becomes a clear, actionable, future-ready plan.

If your organisation needs sharper positioning, stronger commercial traction, investor readiness or a clearer path to growth, this is the programme that brings it all together.

Why the Strategic Blueprint Matters Now

Aerospace is entering a new era. Supply-chain pressure, rising competition, new entrants, and shifting customer expectations mean that reactive decision-making will no longer keep companies relevant, investable or competitive.

This is the moment for clarity.

The Strategic Blueprint gives aerospace leaders the roadmap they need to navigate uncertainty with confidence — and build organisations capable of leading the next decade, not just surviving it.

What the Blueprint Delivers

A complete 12–18 month commercial and organisational strategy built around the market you want to shape and the future you want to lead.

Your Blueprint includes:

Positioning for a Changing Market

Define how your organisation competes, differentiates and stays relevant in an evolving aerospace landscape.

A Clear, Compelling Value Proposition

Translate technical excellence into a narrative customers, partners and investors immediately understand.

Customer Segmentation & Growth Opportunities

Identify the highest-value markets, sectors and decision-makers — and how to reach them.

Go-to-Market Strategy

A practical, actionable plan for commercial traction across the next 12–18 months.

Revenue Drivers & Commercial Priorities

Clarify where revenue will come from, what commercial systems you need and what must be prioritised first.

Investment & Partnership Readiness

Strengthen your credibility with investors, OEMs, clusters and strategic partners.

Organisational Focus Areas

Determine the internal capabilities, structures and messaging required to grow with stability and confidence.

Leadership aerospace

YOUR FIRST STEP: THE FLIGHT PATH STRATEGY SESSION

A focused strategic catalyst designed to create an immediate breakthrough.

In 90 minutes we:

  • Solve one high-value commercial or strategic barrier
  • Generate immediate momentum
  • Identify deeper issues limiting growth
  • Prioritise actions for the next 30–90 days
  • Determine if TLS is the right long-term partner

Flight Path is the gateway to every engagement — a high-impact, low-risk first step that delivers clarity fast.

did you know

Engineering-led organisations spend up to 60% of their time responding to market pressures reactively rather than setting proactive strategy.

The Result

A strategy designed for real-world application — not a theoretical deck that gathers dust.

You leave with:
• Clarity on where the greatest opportunity lies
• A narrative and positioning that elevates your market presence
• A team aligned behind a clear direction
• A practical, future-ready commercial roadmap
• A stronger foundation for traction, relevance and investment

In short: a commercial strategy strong enough to scale and flexible enough to thrive in a changing sector.

All of our audits take place in person, at your premise so that we understand the nuances of your business and your team.

Aerospace Is Evolving. Your Strategy Should Too.

If you want a clearer direction, stronger commercial foundations or a roadmap that positions your organisation for long-term relevance — the Strategic Blueprint is your next step.

Book A consult

One of the biggest mistakes we see organisations make is skip strategy and go straight to tactics, for example;

  • Attending Farnborough Airshow without a plan that determines what success looks like or how to differentiate from the competition
  • Posting on social media without clear objectives or content strategy
  • Buildinga website that is designed without a sales and marketing strategy in mind

This approach leads to wasted resources and lacklustre results.

Testimonials

Our clients give us high praise

We're committed to driving results for our clients!

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Add Fire Power

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Katrina really helped our business and mentored our Marketing Manager for several months. During this time she gave us a better structure and helped our marketing team to be more effective. Whilst her specialism is start ups, she also added significant value to our BAU. Would highly recommend to anyone needing input to either add fire power to your existing team or to give you support if you’re launching a new business or product line. She is a pleasure to work with.
Jason Blakey
Co-Founder
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Gleeson Recruiment Group

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Knows Aerospace

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Katrina of The Launch Strategist was great in breaking the process of marketing down into actions that can be taken. Her webinar provided a useful guide to being intentional in planning to get more out of your efforts. The Launch Strategist approach encourages a view of marketing which is a whole company effort and infuses everything you do. Katrina obviously understands the Aerospace industry in terms of its culture and challenges and had some valuable practical advice for building the profile and visibility of a company in the supply chain. She delivered her talk in an engaging and thought-provoking way with energy and humour.
Nicola Deards
Tecnology Manager
,
Midlands Aerospace Alliance

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Impactful advice

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Katrina Douglas delivered impactful communications and PR coaching workshops as part of the Future of Air Mobility Accelerator. Her sessions were clear, engaging, and full of practical advice—helping startups refine their messaging, build media confidence, and communicate their value with clarity. A fantastic asset to the programme.
David Watters
Accelerator Programme Manager
,
Connected Places Catapult, FOAM

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The Missing Piece

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The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Denise Nurse
Co-Founder
,
Black Founders Hub

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absolute God-send

"

Katrina has been an absolute God-send. Her clear focus and professionalism are second to none. Thanks to Katrina our company's profile has risen significantly. She has helped us get from ideation to finally trading as a fully-fledged company. The insights that Katrina has assembled through the development of toolkits used in her 6P framework have set us on a path to commercial success. I'm still trying to nab her as my head of marketing and communications but she wants to continue to help as many people as possible launch their legacies. She's an amazing find and it's been an absolute blessing to work with her.
André Skepple
CEO and Founder
,
FullSpektrum®

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Strategic Thinker

"

​Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!
Georges Coradinho
Head of Marketing Europe and North America
,
Ionos

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Methodical

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Before we started working with The Launch Strategist, we had no roadmap for our content marketing. The strategy was there, but it was top level and we needed to turn that into something actionable. Katrina was great to work with, knowledgeable, methodical and understanding of our particular business needs. We now have confidence in the direction we are taking and a fully actionable plan to take our ideas, products and services to market.
Freccia Benn
Co-Founder
,
Lumify Energy

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Marketing Machine

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Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.
Richard Gamble
CEO
,
Eternal Wall of Answered Prayer

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Hands on Mentality

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I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.
René Grunwald
Head of Product Management
,
GMX Intl., 1&1 Mail & Media GmbH

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Highly recommended

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Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
Michael Ekpe
Founder
,

step 3: consultancy

Strategy is only as good as its implementation. We provide the direction and oversight needed to ensure that your growth strategy is implemented well.

Our consultants specialise in providing transformative strategic solutions for aerospace companies navigating the complex and rapidly evolving global aerospace landscape. We combine deep industry expertise, cutting-edge technological insights, and strategic innovation to help aerospace organisations optimise their performance, drive technological advancement, and achieve sustainable growth.

Who the Blueprint Is Designed For

The Strategic Blueprint is ideal for:
• Aerospace SMEs seeking growth or diversification
• AAM and new-space companies needing traction
• Tier-2 and Tier-3 suppliers refining their market positioning
• Engineering-led organisations lacking commercial clarity
• Companies preparing for investment, expansion or partnerships

If you’re ready for the next level — this is the starting point.

How It Works

1. Flight Path Strategy Session

We begin with a 90-minute session to diagnose your barriers, priorities and biggest opportunities.

2. Deep-Dive Discovery

Interviews, market analysis and internal alignment to understand your organisation’s strengths and constraints.

3. Blueprint Development

Creation of your 12–18 month strategy across positioning, GTM, narrative, partnership readiness and commercial priorities.

4. Presentation & Refinement

A clear, collaborative walkthrough ensuring the strategy reflects your ambitions and capabilities.

5. Optional Implementation Support

Most clients choose to partner with TLS to bring the Blueprint to life through commercial development, strategic communications and BD systems.

Step 4: Implementation

"Strategy execution is the ultimate test of organisational excellence.” – Noel Tichy

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