Are You Getting Ready To Launch your organisation into the next level of growth?
We're in one of the most exciting seasons in aviation and aerospace history with the emergence of AI, additive manufacturing, advanced air mobility, mini-satellites, sustainable air travel and more.
As the industry grows and becomes more competitive, the companies in it will need to get better at speaking to different types of stakeholders, a more diverse group of employees, clients, partners and investors - that's where we come in!
We help aviation and aerospace businesses launch into this next season of growth. Whether you’re in the process of starting up a new aviation business or government led initiative, or expanding an existing aviation business, you’ll want to know that every area of your organisation is primed to reach its next level.
It's time to launch!
We’re not only specialists in launches, we’re focused on safeguarding your legacy.
Over the last 17 years, we’ve empowered businesses to achieve and often surpass their objectives. We specialise in improving marketing effectiveness because marketing is often the difference between where a business is and where it wants to be.
Our proven 6P Launch Framework, tailored strategy and implementation support, arm your executive management team with the unique insights they need to realise the vision and propel your organisation towards longstanding success.
Our proven 6P Launch Framework, tailored strategy and implementation support, arm your executive management team with the unique insights they need to realise the vision and propel your organisation towards longstanding success.
Think of us as your ‘axe sharpeners’
Abraham Lincoln famously said; “If I had eight hours to chop down a tree, I’d spend six hours sharpening my axe.”We take the time to sharpen your axe so that when you launch, it’s precise, accurate and successful!
DID YOU KNOW?
Most people CAN'T name a single aviation or aerospace company, unless it's an airline!
The most urgent challenge in aviation and aerospace is a LABOUR SHORTAGE!
The UK is positioning itself to be front and centre of the new space ecomomy
So what does this tell us?
Aviation and aerospace companies need to increase their visibility and marketing effectiveness to successfully compete and attract talent!
Engineering talent alone in aviation and aerospace is no longer enough, to thrive in a post-covid economy. it will take commercial capability, marketing prowess and entrepreneurship to raise the profile and visibility of the sector, and the companies in it.
It's one thing to have ground-breaking aviation and space technology, it's quite another to turn that into commercial capability and competitive advantage. This is the focus of our work and why our business now focuses entirely on aviation and aerospace.
It's one thing to have ground-breaking aviation and space technology, it's quite another to turn that into commercial capability and competitive advantage. This is the focus of our work and why our business now focuses entirely on aviation and aerospace.
Affiliations
We are a proud member of the Midlands Aerospace Alliance.
What We Do For You
We help aviation and aerospace companies increase their commercial capability and marketing effectiveness, through our 6P Launch Framework. So that they are more profitable, scalable and resistant to market forces.
There are four key elements to our service.
There are four key elements to our service.
Audit, Strategy Development, Consultancy and Implementation.
When you choose our full retainer-based service, we’ll embed ourselves in your organisation for 6-24 months and take your company to exactly where you want it to go.
With our non-retained service, you’ll receive an audit and bespoke strategy development that will pave the way for your team to go the distance and get the outcome you’re looking for.
With our non-retained service, you’ll receive an audit and bespoke strategy development that will pave the way for your team to go the distance and get the outcome you’re looking for.
Our 6P framework is stress tested and trusted by ceo's
Why?
Our approach is built on facts not theories.
We’re focused on making sure your business reaches its full potential. We’re more than just marketing experts. Our aim is to act as your right hand at ground level. We take a holistic approach to your launch and collaborate closely with your senior management team to fill any gaps in your organisation’s foundation with our fully tailored services.
Find out if your business is ready for growth. Take our 6P score test now.
Testimonials
Our business leaders love us
We're committed to driving results for our clients!
How to get started
To get started, let us walk you through the 6Ps so you can see for yourself how we close the gaps and get your organisation to its next level of growth. If you like what you see, we’ll book you for a complimentary consultation with one of our senior Launch Strategists.
Increase your organisation's commercial capability and marketing effectiveness
6P Launch Audit
- Assess each of the 6Ps in your organisation
- Determine the gaps that will impact your launch and future growth
- Review existing strategies and schemes of implementation
- Review processes and tech infrastructure
6P Launch Strategy Days
- Facilitation and strategic development by an expert consultant
- Deep dive and analysis of the areas crucial to your growth
- Problem solving and breakout sessions to address issues that have hindered growth in the past
- A detailed roadmap that will guide your team to the goal
6P Launch Consultancy
- Oversight of the implementation of your strategy from start to finish
- Support, training and guidance from launch experts
- Access to our exclusive resources and tools
- Access to our network of specialist consultants in areas such as tech, trademarking, data security and PR
6P Launch Implementation
- Full management of the implementation of your launch
- Hands-on support from our network of launch partners
- Full integration with your existing agencies and team
- Streamlined launch process for greater efficiency and success
6P Launch Audit
- A half-day workshop with your key leaders and department heads to understand where your organisation stands in relation to each of the 6Ps
- Processes, systems and strategy documentation is audited and reviewed
- Summary report with findings provided
6P Launch Strategy Days
- 5 - 15hrs of workshop facilitation spread across 1 - 3 days
- A holistic overview of your organisation and where the key issues are
- A 6-month roadmap of activity
- Presentation of the strategy
- A comprehensive strategic document to guide implementation
6P Launch Consultancy
For a period of at least 6 months you get:
- Training on key areas to empower your team
- Access to specialist consultants in key areas such as change management
- Mentoring and coaching of your marketing managers and leaders in key areas
- Access to our network of strategic partners inc. tech consultants, lawyers and coaches
6P Launch Implementation
- End-to-end project management
- Marketing campaign planning and execution
- Team onboarding
- Performance tracking and reporting
- Existing channel optimisation e.g. website
- Implementation of new tools, processes and systems
- Implementation of new marketing channels
- Tech implementation e.g. CRM systems, data management and communication tools
6P Launch Audit
- Get a clear, indepth and unbiased assessment of where your business is
- Uncover hidden threats and opportunities that you may not be aware of
- Determine adequacy of internal controls
- Identify operational inefficiencies and waste
- Review IT projects, systems, and technology
- Assess efficient and responsible use of resources
- Identify potential cost savings
6P Launch Strategy Days
- Morale building and renewed team focus
- A stress free and streamlined approach to achieving your company's goals
- A clear approach to maximising resources and eliminating waste
- A clear roadmap that guides your organisation from where it is to where it needs to be
- A strategic planning framework that your team can utilise again and again
- Overcome persistent roadblocks by addressing key issues in a constructive way
6P Launch Consultancy
- Peace of mind from knowing that you have oversight from seasoned experts
- An objective sounding board to provide unbiased feedback and advice
- Upskilling of your management team through training in key areas
- The expertise needed to accelerate growth
- Guidanance on the most cost-effective approach to reaching your goal
6P Launch Implementation
- Cost and time savings by not having to find your own launch team and experts
- Established and streamlined processes that give you peace of mind and save time and money
- Efficient management of budgets
- End-to-end service from; planning to execution
- deployment of the right team and technology to get you to your long-term goals
- Avoid the pitfalls that cause most launches fail
6P Launch Audit
- Half-day Workshop
- Audit Report
6P Launch Strategy Days
- 5 -15hrs of workshops
- Strategy document
- Strategy Presentation
- Post-strategy day review call
6P Launch Consultancy
- Monthly update meetings with CEO or project sponsor
- Bi-weekly meetings with marketing head
- Bi-monthly workshops and trainings on key areas
- Launch mentorship and coaching for Marketing Managers
- Monthly update report
6P Launch Implementation
- Full launch team to run and oversee the entire launch
- Live project updates via a project management tool
- Strategy documents
- Milestone presentations
- Monthly update meetings with your key team members
- Unlimited calls and meetings
- Monthly update reports
6P Launch Audit
From £5000
6P Launch Strategy Days
From £10,000
6P Launch Consultancy
From £10,000 per month (min 6 months)
6P Launch Implementation
From £15,000 per month (min 6 months)
About The Founder
Katrina Douglas Founded The Launch Strategist® in 2019. She built the business with one main goal in mind: to help organisations build a lasting legacy. The development of her proprietary 6P Launch Strategy Framework™ has equipped dozens of organisations to launch into their next level of growth. Whether a CEO is launching to start a business, launching to grow a business or launching to exit a business, Katrina's robust framework and set of processes guide them to their goal.
Katrina has been a marketer since 2006, for nearly two decades she has helped companies of all shapes and sizes increase their marketing effectiveness. In 2022 following an entrepreneurship program at Cranfield University she decided to pivot the business to focus entirely on aviation and aerospace.
Katrina and her team are incredibly passionate about helping clients increase their commercial capability, profitability and long-term impact.
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