The companies rising now are the ones willing to think differently.
The aerospace sector is moving through one of its most significant transitions in decades. AI-enabled systems, automation, advanced air mobility, micro-launch, in-orbit servicing and sustainable flight technologies are reshaping global competitiveness.
The key to future success lies in mastering niche skills, embracing disruptive technologies and refining advanced processes, and the organisations gaining real traction are the ones that do this with agility, intention and boldness in how they respond to change.
Meanwhile, supply-chain pressures are increasing: rising aircraft demand, labour shortages, limited production capacity and the global race to build next-generation aerospace capability. These challenges cannot be addressed with yesterday’s mindset. They demand forward-thinking leadership, sharper commercial strategy and in many cases, a cultural shift from how things have traditionally been done.
The good news? Seasons like this create extraordinary opportunity. While incumbents look right, innovators often rise from the left, bringing new capabilities, new energy and a new way of solving long-standing problems.
Where commercial strategy meets hands-on implementation.
Most aerospace consultancies advise from a distance. The Launch Strategist works inside the business with you.
We help aerospace and space organisations:
The Launch Strategist helps organisations navigate complexity with clarity, and move from technical strength to commercial success.

A focused strategic catalyst designed to create an immediate breakthrough.
In 90 minutes we:
Flight Path is the gateway to every engagement — a high-impact, low-risk first step that delivers clarity fast.
A complete commercial and organisational roadmap built for the next era of aerospace.
Includes:
Hands-on delivery to turn strategy into tangible traction.
Execution support in:
Long-term advisory for leadership teams navigating change.
You gain:
The Launch Strategist is led by Katrina Douglas, a seasoned strategist with over 20 years of experience helping organisations grow, innovate and lead through change.
Her mission is simple:
To help aerospace organisations strengthen their impact, increase their relevance and build businesses that endure in a rapidly evolving sector.
With a background spanning commercial strategy, innovation, and organisational leadership, Katrina brings a rare blend of insight, clarity and hands-on execution to every engagement.
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