Launching Legacy

Equipping organisations to launch into their next level of growth!
The 6P Launch Framework™
Purpose
The 6P Launch Framework™
Product
The 6P Launch Framework™
People
The 6P Launch Framework™
Promotion
The 6P Launch Framework™
Process
The 6P Launch Framework™
Profit

Are You Getting Ready To Launch A Significant Business Venture?

The Launch Strategist® Will Develop, Implement and Execute A Bespoke Strategy That Meets Your Objectives.
We bridge the gap between what CEOs want and what their senior-level management team delivers, making sure every major business launch is a success.

Whether you’re in the process of starting up a new corporation, expanding or selling your business, you’ll want to know that every area of your organisation is primed to reach its next level of growth.

That’s where we come in.

We’re not only specialists in launches, we’re focused on safeguarding your legacy. 

Over the last 15 years, we’ve empowered businesses to achieve and often surpass their objectives. 

Our proven 6P framework, tailored strategy and implementation support, arm your executive management team with the unique insights they need to realise the vision and propel your organisation towards longstanding success.
Think of us as your ‘axe sharpeners’
Abraham Lincoln famously said; “If I had eight hours to chop down a tree, I’d spend six hours sharpening my axe.”We take the time to sharpen your axe so that when you launch, it’s precise, accurate and hits the bullseye!

DID YOU KNOW?

Almost 45% of new businesses fail in the first 5 years?
Only 40% of developed products make it to market?
Only 30-40% of businesses listed for sale actually sell.

So what does this tell us? 

Launching something of importance isn’t easy.
As a CEO you know the goals you want your business to achieve, but getting your vision translated into action across all departments, so that the goals can be realised, is no easy feat.. A foundation needs to be laid in order to launch into your next level of growth, and that foundation is the 6Ps. A breach in one or more of these P’s will  cause the outcome of launches to vary just as much as the English weather on a bank holiday. 

With that in mind, do you have the time it takes to work with your team of executives to ensure everything is in place for a successful launch?

The “results may vary” disclaimer may work for the latest self-care product. But we understand that when it comes to your business, you need to be able to forecast results as accurately as possible.

The Launch Strategist® can help.
Preview our launch process

What We Do For You

We take the guesswork out of launching a successful business venture.

There are four key elements to our service. 
Audit, Strategy Development, Consultancy and Implementation.
When you choose our full retainer-based service, we’ll embed ourselves in your organisation for 6-24 months and take your company to exactly where you want it to go.  

With our non-retained service, you’ll receive an audit and bespoke strategy development that will pave the way for your team to go the distance and get the outcome you’re looking for.

Our 6P framework is backed by CEOs of organisations that have achieved multi-billion pound valuations.

Why?
Our approach is built on facts not theories.
We’re focused on making sure your business reaches its full potential. We’re more than just marketing experts. Our aim is to act as your right hand at ground level. We take a holistic approach to your launch and collaborate closely with your senior management team to fill any gaps in your organisation’s foundation with our fully tailored services.
case studies

Find out if your business is ready for growth. Take our 6P score test now.

The 6P Launch Framework™

Our 6P Launch Framework forms the foundation of everything we do. By following this tried and tested framework we cover every aspect of your business which is critical not only to the success of your launch, but also to the ongoing success of your business.
fIND OUT YOUR 6P SCORE
Testimonials

Our business leaders love us

We're committed to driving results for our clients!

"

absolute God-send

"

Katrina has been an absolute God-send. Her clear focus and professionalism are second to none. Thanks to Katrina our company's profile has risen significantly. She has helped us get from ideation to finally trading as a fully-fledged company. The insights that Katrina has assembled through the development of toolkits used in her 6P framework have set us on a path to commercial success. I'm still trying to nab her as my head of marketing and communications but she wants to continue to help as many people as possible launch their legacies. She's an amazing find and it's been an absolute blessing to work with her.
André Skepple
CEO and Founder
,
FullSpektrum®

"

The Missing Piece

"

The Launch Strategist is the missing piece you need in your Marketing strategy. It’s the bridge between lots of ideas and actually creating a workable and digestible strategy to get you where you want to be. Katrina’s methods and systems are leading edge. She expertly guides you through and out of the fog of your brain into a bright path that is easy to follow. We loved working with Katrina.
Denise Nurse
Co-Founder
,
Black Founders Hub

"

Strategic Thinker

"

​Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!
Georges Coradinho
Head of Marketing Europe and North America
,
Ionos

"

Methodical

"

Before we started working with The Launch Strategist, we had no roadmap for our content marketing. The strategy was there, but it was top level and we needed to turn that into something actionable. Katrina was great to work with, knowledgeable, methodical and understanding of our particular business needs. We now have confidence in the direction we are taking and a fully actionable plan to take our ideas, products and services to market.
Freccia Benn
Co-Founder
,
Lumify Energy

"

Marketing Machine

"

Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.
Richard Gamble
CEO
,
Eternal Wall of Answered Prayer

"

so helpful

"

I think that what you have to offer is so helpful because it’s so structured with your model and I think that’s what a lot of people need, they need the tangibles.
Dr. Tanya Nichols
Psychologist and Founder
,
Black Girl Wellness, LLC

"

Hands on Mentality

"

I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.
René Grunwald
Head of Product Management
,
GMX Intl., 1&1 Mail & Media GmbH

"

An Essential Tool

"

The 6P Launch Planner™ is a great launch strategy tool, in that it not only helps you complete your day-to-day activities and tasks but more so it allows you to practically achieve your long-term launch goals. The size is perfect in that it's not too bulky and allows you to hone in on the tasks that have to be done. An essential tool for launching a new business and career path!
Thali Lotus
Founder
,
Caya Audio

"

Highly recommended

"

Katrina's style, quality of content, and delivery format were exactly what an early stage start-up like mine required. The outputs have given us a great foundation to build on and we look forward to welcoming Katrina back as we take our next steps. Highly recommended!
Michael Ekpe
Founder
,

How to get started

To get started, let us walk you through the 6Ps so you can see for yourself how we close the gaps and get your organisation to its next level of growth. If you like what you see, we’ll book you for a complimentary consultation with one of our senior Launch Strategists.

Increase the ROI of your next significant launch with our services

6P Launch Audit

  • Assessment of each of the 6Ps in your organisation
  • Determine the gaps that will impact your launch and future growth
  • Helps close those gaps for greater business growth
  • Understand where you are so you can determine the best route to where you want to go

6P Launch Strategy Days

  • Expert advice and a tailored strategy that closes any gaps in your business
  • Deep dive into and analysis of the areas crucial to your growth
  • Receive a detailed roadmap that leads to your launch goal
  • Revolutionise your business and gain full control over its growth

6P Launch Consultancy

  • Oversight of the implementation of your strategy from start to finish 
  • Support, training and guidance from launch experts
  • Access to our exclusive resources and tools
  • Achieve your desired results with our help

6P Launch Implementation

  • Full management of the implementation of your launch
  • Hands-on support from our network of launch partners
  • Full integration with your existing agencies and team
  • Streamlined launch process for greater efficiency and success

6P Launch Audit

  • A half-day workshop with your key leaders and department heads to understand where your organisation stands in relation to each of the 6Ps
  • Processes, systems and strategy documentation are audited and reviewed
  • Summary report with findings provided

6P Launch Strategy Days

  • Achieve your organisation's goals through a custom-built strategy day with your senior leadership team
  • A holistic overview of your organisation and where the key issues are
  • A 6-month roadmap of activity
  • Presentation of the strategy to the C-Suite for buy-in

6P Launch Consultancy

For a period of 6-12 months you get:

  • Training on key areas to empower your team
  • Access to specialist consults in key areas such as change management
  • Mentoring and coaching your marketing managers.
  • Access to our network of strategic partners inc. PR specialists

6P Launch Implementation

  • End-to-end project management
  • Marketing campaign planning and execution
  • Onboarding
  • Performance tracking and reporting
  • Strategic partner access
  • Existing channel optimisation
  • Implementation of tools, processes and systems
  • Implementation of new marketing channels

6P Launch Audit

  • Get your business off the ground with a workshop that will help you map out your strategy
  • Gain clarity on what you should be doing to prepare your company for growth
  • Avoid common mistakes and pitfalls with an audit report that covers all the essentials

6P Launch Strategy Days

  • Achieve your company's goals with less stress and confusion
  • Eliminate wasteful spending by having a clear strategy for allocating resources
  • Create a roadmap for success that can be used over and over again by your leadership team and dept. Heads

6P Launch Consultancy

  • Peace of mind that comes with knowing everything is under control.
  • Effective use of marketing budgets
  • Achieve launch goals with ease
  • A Team of marketing managers who are confident and capable.
  • Transform your business with the help of experienced professionals.

6P Launch Implementation

  • Reduced launch stress
  • End-to-end service from planning to execution means you're covered every step of the way. 
  • Launch with confidence, knowing you have a team of experts behind you.
  • Enjoy the peace of mind that comes with a successful launch.

6P Launch Audit

  • Half-day Workshop
  • Audit Report

6P Launch Strategy Days

  • Strategy day 
  • Strategy document 
  • Strategy Presentation

6P Launch Consultancy

  • Strategy day 
  • Strategy documents 
  • Strategy Presentations
  • Monthly update meetings with CEO or project sponsor 
  • Bi-weekly meetings with marketing head 
  • Bi-monthly workshops and trainings on key areas 
  • Launch mentorship and coaching for Marketing Managers 
  • Monthly update report

6P Launch Implementation

  • Full launch team to run and oversee the entire launch.  
  • Live project updates via a project management tool 
  • Strategy documents. 
  • Milestone presentations 
  • Monthly update meetings with your key people  
  • Unlimited calls and meetings 
  • Monthly update reports.

6P Launch Audit

From £1500

6P Launch Strategy Days

From £4500

6P Launch Consultancy

From £4000 per month (min 6 months)

6P Launch Implementation

From £10,000 per month (min 6 months)

Book a Consult
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About The Founder

Katrina Douglas Founded The Launch Strategist® in 2019. She built the business with one main goal in mind: to help CEOs and Directors achieve greater financial success and structure in their business. The development of her proprietary 6P Launch Strategy Framework™ has enabled CEOs and Directors to successfully launch mission-led commercial projects. This has resulted in additional income streams, increased business profitability and a simplified launch process. Whether a CEO is launching to start a business, launching to grow a business or launching to exit a business, Katrina's robust framework and set of processes guide them to their goal.
Katrina worked her way up the corporate ladder for a decade to Head of UK Marketing for a global brand. She then went on to support numerous Directors and CEOs in a consultative capacity. During the course of over 16 years, she further developed her knowledge through her experiences and gained an intricate understanding of the foundation that needs to be laid for a CEO to launch and exit a business successfully. The Launch Strategist® was built on this expertise.
Katrina and her team are passionate about helping business leaders launch projects that are purposeful and profitable, and that lead to greater personal satisfaction and sustainable wealth. 

Trusted by decision makers who built successful legacies

Gleeson Recruitment Group
Full Spektrum
Good to Give
Verisign
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