The company was already doing very well, our job was to help navigate the business to its next level of growth and create a blueprint for growth that could be measured and sustained. The first thing we did was complete an in-depth 6P Audit to thoroughly understand the business and the areas that should be strengthened. Following the audit, we knew that we focused on 'Processes' and 'Promotion' we could make a real impact and achieve the goal. We also decided to tackle the project in three phases:
The company was so impressed with the results they were seeing that they wanted to keep us in the business longer. The initial 6-month contract turned into 18 months
It was important to us that the Marketing Manager felt that we were allies and that the entire team felt part of the process. For this reason, we spent a day a month in the company's office connecting and getting to know the team and business leaders in person, as well as understanding company culture. We also had co-working, training, and strategy days with the team.
It was crucial to us that the strategy and processes we developed were workable within the business in real life and didn't just look good on paper.
Overseeing an international launch during COVID when restrictions were changing frequently, meant that our launch approach for the new division had to be agile and impactful even if we couldn't have an in-person launch event. For this reason, we opted for an extended launch period and online and content focused approach which began with a new website launch and extended to the growth of an online community on LinkedIn which grew to in excess of 15,000.
With our team on the peripheral acting as a safety net, the Marketing Manager grew in confidence and the brand voice became more distinct and compelling, leading to greater online engagement and client attraction.
We empowered the team to get more creative but undergird their creativity with robust processes to create a scalable marketing machine!
The company had decided to expand its digital arm from the UK into Berlin one of Europe's starriest tech hubs. Connecting start-ups and scaleups in the region with top tech talent. Given that momentum for the launch couldn't be built physically in Germany due to COVID restrictions, interest had to be built digitally. A clear launch plan was put in place to achieve this. One of the first things we did was work with the client to determine what launch success looked like for them, and then define a clear roadmap to get there. Following that, we then provided accountability and team support throughout the process to ensure that the goal was reached.
Planning is great but typically it's in the execution and implementation phase of a launch where the biggest pitfalls happen. we know this, so we're able to provide support at the pivot points where most launches fail.
We worked close enough with the team to identify where more training was required in the launch process and proactively ran training workshops. We had bi-weekly calls with the Marketing Manager to identify where additional help was needed, and stayed close to the Directors of the business to ensure that their objectives were being met.
One of our key differentiators here at The Launch Strategist® is that we stick around long enough to find out whether or not the launch strategies we recommend actually work in practice, a year after we were commissioned by the business, the numbers prove that they did.
One of the things we wanted to bring to the marketing department was consistency and predictability. Moving from one off content pieces to campaigns that were more strategic and could be tracked. From tasks to processes that could be replicated and remove bottlenecks.
Our goal is always to have long-term impact that outlives our presence in a business. We do this by implementing strategic frameworks that have support and commitment at every level of the business. Our launch strategy was developed from the inside out (based on the companies goals and DNA as opposed to a very general, external launch approach) which meant that the marketing team felt like they had ownership of it, and were therefore committed to its implementation, leading to the extremely positive resuls that were achieved.
Not only did the business have a successful launch but in the process a repeatable launch blueprint was created, the team was strengthend and our work continues to have a positive impact in the business.