Why you should launch at every stage of business growth?

Published: 
January 30, 2024 3:17 AM
Published: 
August 3, 2022 6:00 PM

Why you should launch at every stage of business growth?

Published: 
January 30, 2024 3:17 AM
Published: 
Aug 3, 2022

There's a reason why you should launch your business at every stage of growth, and it has everything to do with intentionality. By putting a stake in the ground and telling your organisation this is where we're going, you're sending a clear message that you're serious about achieving success. Each stage of growth your business goes through is an important milestone, and it shouldn't be taken lightly. In this blog post, we'll discuss the reasons why you should launch at every stage of your business growth and how it can help you achieve success.

Focuses effort and resources

When you launch, it's essential to have a clear focus on what you want to achieve. This will help to ensure that everyone is working towards the same goal and that all of your resources are being used effectively. It's easy for businesses to get sidetracked and waste time and resources on things that used to be important before your business was ready to go to the next level.

It supports change management  

As your business grows, it's inevitable that there will be changes. Launching at every stage of growth will help to ensure that these changes are managed effectively and that everyone is aware of the new direction your business is taking. It can be difficult to implement change within a business, but if you have a clear plan in place, it will be much easier to do.

It positions you for the future  

Launching also allows you to position your business for the future. It's important to think about where you want your business to be in five or ten years' time and what you need to do to get there. By launching at every stage of growth, you're ensuring that your business is on the right track and that you're taking the necessary steps to achieve your long-term goals.

It marks a definite transition point between how things used to be and how you want them to be    

Launching at every stage of growth marks a definite transition point between how things used to be and how you want them to be. This is an important step for any business, as it allows you to move on from the past and focus on the future. It can be difficult to let go of old ways of doing things, but if you want your business to succeed, it's essential to embrace change.

It aligns every department with the overarching goal of the business

Finally, launching at every stage of growth ensures that every department within your business is aligned with the overarching goal of the business. This is important as it ensures that everyone is working towards the same goal and that there is no confusion about what the business is trying to achieve. It can be easy for departments to become siloed, but if you have a clear launch plan in place, it will be much easier to avoid this.

So there you have it, five reasons why you should launch at every stage of business growth.  Intentionality is key to success, and by launching at each stage of growth, you're ensuring that your business is on the right track.  

If you found this blog post helpful, be sure to check out our other blog posts on tips for launching. We release new content every week, so be sure to keep an eye out for new posts! Alternatively, if you're looking for support with a significant launch, we offer a range of services to help businesses achieve their goals. Get in touch today to find out more.


Katrina Douglas
Getting you to your next level of growth; adding value, structure and revenue to your next launch

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