Why a Marketing Agency Might Not Be the Answer

July 22, 2023 7:31 PM
August 1, 2022 12:31 PM

Why a Marketing Agency Might Not Be the Answer

July 22, 2023 7:31 PM
Aug 1, 2022

So you're considering hiring a new marketing agency? Maybe you're pushing your internal team to come up with fresh ideas on how to take your business to the next level and the ideas just aren’t coming? Or maybe you’re getting ready to launch a new product, expand into new locations or attract investors? When your goal is to grow and develop your business, the natural thing is to think about the best way of getting exposure. This is why, for many, hiring a new marketing agency seems like the way to go. However, you may need more than an attractive marketing campaign to achieve the level of long-term success you want for your organisation.

Why a Marketing Agency Might Not Be the Answer

There's no question that marketing agencies are great. They have the creativity and the manpower to get a campaign going. The trouble is, they may be too far removed from your business to understand it properly. It can be difficult for them to capture the essence of what you do and who you are as a company. They may also miss opportunities for you to elevate your business. At the end of the day, it's not their responsibility to review your processes or product line and make recommendations. However, not considering these things before taking your business to the next level of growth, may mean you may find yourself disappointed with the results. Growth shouldn’t just be about where you want your business to get to, it also needs to be about ensuring a solid foundation is in place so that growth can be sustained and far-reaching.

Relying on Your Internal Team

When you have an internal team it can be easy to fall back on them to come up with ideas for gaining increased exposure and making your business more appealing to outsiders. After all, they know your business better than anyone, right? Unfortunately, they may also be too close to the day-to-day running of the business to come up with something new. They may not have the time or the bandwidth to think outside the box and come up with concepts that will capture people's attention. They may also be too used to the current way of doing things and not easily be able to identify ways to improve.

The good news is, there is a third way. To understand whether this third option is right for you, we have three questions you should ask yourself.

1. Do you need more than marketing and creativity?

Taking your business to the next level of growth may expose gaps that need addressing for your growth plans to be successful. You may need a change of process or product line. It may be a review of your current positioning in the market. You need to understand what success looks like and determine whether marketing and creativity are going to be enough to get you there.

2. Do you just need a marketing campaign or do you want to empower your team to be able to make changes in the way that you grow and run campaigns going forward?

If you want to launch this campaign and have your team be able to run future campaigns with the same level of success, then you need more than just a campaign. You need someone who can help your team understand what's needed to make this happen and then train them on how to do it. Marketing campaigns will help you get your foot out the door, but the results aren't intended to achieve long-term success. Long-term success is reliant on a solid foundation from which all future growth plans can stem from.

3. Do you need a third option?

At this point, you've realised you need more than a strong marketing campaign but you're not sure what?

You know you need more objectivity than your internal team can provide, but more insight than an external marketing agency can offer.

And you know you want to take your business to it’s next level of growth, but you’re not sure if the foundation is in place for you to get it there.

This is where The Launch Strategist comes in. Our launch services are perfect for any organisation wanting to start a substantial campaign that positions and propels it to its next level of growth. Because that’s what launching is about; achieving growth. Whether that’s looking for investment as a start-up, expanding internationally or even preparing the business for exit. Whenever your business is going through considerable change that takes it to its next stage in development, we can help. We immerse ourselves in your business to understand it as an insider would. But because we're not involved in the day-to-day running of the business, we won't miss potential opportunities.

We have the marketing experience required to create a campaign that will get you noticed. We also have the business knowledge needed to identify any areas of your business that may need development.  Although marketing is at the core of what we do, we understand that there is more to achieving sustainable growth than marketing. This is why we centre everything around our 6P formula. This allows us to review

- Purpose

- Product

- People

- Processes

- Profit

to ensure your business is best placed to achieve success long after we are gone.

How We Can Work With You

We can provide our services in two ways.  The first is to work with your internal marketing in place of a marketing agency. We embed ourselves in your company for a given time. We work with your internal teams to achieve both your long-term and short-term goals.

The second way is to work with the external marketing agency and your internal team.  The power of three allows for the best of all worlds. You get the creativity, manpower and marketing know-how of an agency, the insight, marketing expertise and business knowledge of The Launch Strategist as well as the in-depth understanding that your internal team has. This combination has proven to be a winning formula for many of our clients.

If you're about to launch and want to know whether the third way is right for you, get in touch. We offer a free consultation to discuss your launch goals and how we can help you achieve them

Katrina Douglas
Getting you to your next level of growth; adding value, structure and revenue to your next launch

Want a taste of how our 6p Launch strategy can work for your venture?

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