When you launch whether that’s launching to start, launching to grow or launching to exit it’s really important to utilise as many avenues as possible to tell your brand story and unveil your next chapter. PR is one of the most compelling and authentic ways to do that, which is why we’re speaking with veteran publicist Haddy Folivi.
Haddy Folivi is an international Publicist with over 25 years' experience in the media. Haddy has secured media coverage in Forbes over 30 times, Business Insider, and most global media outlets.
Welcome Haddy so before we get into the meat of this interview, what is your story and how did we get here?
What is PR?
What are the benefits of PR?
I’ve spoken to a number of companies who say they invested in PR, it cost s fortune and they got no return, have you heard that and why do you think that is?
Equally I know companies that swear by PR and have it as a permanent fixture in their marketing mix, what do you think makes PR work for some and not others?
What are the main factors that businesses need to think about when choosing a PR agency or professional to work with?
We recently started working together and I’m really pleased with how things are going. I spoke to a number of PR professionals before choosing you, all were good, but one of the reasons I chose you was because I felt you really understood and connected with the vision I have for my business and the narrative I wanted to convey in this phase of my business. How important is it to have a clear vision and brand story before hiring a PR agency?
How do you come up with the right stories to pitch for a brand?
How do you decide what publications to pitch too?
How can PR support a launch?
What is one of your favourite PR campaigns?
What are some big PR do’s and don’ts for those trying to secure PR for themselves?
What are the benefits of working with a PR professional like yourself?
How can people work with you?
Find out Haddy's answers to these questions and more in the video
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