Benefit No. 1
The core components of a Marketing Effectiveness framework
...In a post-covid economy it will take commercial capability, marketing prowess and entrepreneurship to raise the profile and visibility of the aviation and aerospace sector.
The industry is great at speaking to itself but not those outside it. As the industry grows and becomes more competitive, the companies in it will need to get better at speaking to different types of statekeholders, a more diverse group of clients, partners and investors.
We're in one of the most exciting seasons in aviation and aerospace history with the emergence of AI, additive manufacturing, mini-satellites, sustainable air travel and more.
According to the ICAO the aviation sector is growing fast and will continue to grow. The most recent estimates suggest that demand for air transport will increase by an average of 4.3% per annum over the next 20 years.
If this growth path is achieved by 2036 the air transport industry will then contribute 15.5 million in direct jobs and $1.5 trillion of GDP to the world economy.
New Space and the commercialisation of space also presents a significant opportunity: the global space economy is projected to grow from an estimated £270 billion in 2019 to £490billion by 2030.
The core components of a Marketing Effectiveness framework
How to increase marketing effectiveness without increasing head count
A roadmap for marketing effectivess post-covid
Industry case studies to illustrate the marketing effectiveness framework
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Katrina Douglas Founded The Launch Strategist® in 2019. She built the business with one main goal in mind: to help CEOs and Directors achieve greater financial success and structure in their business. Katrina worked her way up the corporate ladder for a decade to Head of UK Marketing for a global brand. She then went on to support numerous Directors and CEOs in a consultative capacity. During the course of over 16 years, she further developed her knowledge through her experiences and gained an intricate understanding of the foundation that needs to be laid for a CEO to launch and exit a business successfully. The Launch Strategist® was built on this expertise.