Benefit No. 1
The core components of a Marketing Effectiveness framework
As the recession deepens...
...it will become increasingly important for marketing leaders to have a strong case for how they spend their time and budgets. This doesn’t mean cutting marketing budget, but it does mean getting better at justifying what you ask for.
There is in fact a strong case for increasing marketing budget and doubling down to launch into the next phase of growth during times of recession. Numerous studies have been conducted on the short and long-term benefits of investing marketing during economic downtimes and the general consensus is' increase spend or lose sales’
Industry FActs
256% higher sales than their counterparts post-recession
McGraw Hill studied 600 companies from 16different industries, some of which maintained or increased their advertising spend, and others who cut or reduced it from 1980 to1985.
Their findings were clear: companies who continued to advertise during the two-year recession saw 256% higher sales than their counterparts post-recession.
However, in order for companies to increase spend safely there needs to be a framework for marketing effectiveness in place. One that consistently measures the effectiveness of all marketing activities, one that goes beyond just ROI and ensures optimised marketing planning and delivery from start to finish.
In this webinar we’ll share:
Benefit No. 2
How to increase marketing effectiveness without increasing head count
Benefit No. 3
A roadmap for launch success during a recession
Benefit No. 4
Case studies of organisations that we've worked with to improve their marketing effectiveness
£120
Free
We are waiving the fee for this webinar as an end of year gift to you. In future the fee to attend will be £120 +VAT, so secure your spot now!
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Who is this webinar for:
- CEOs who want to improve the performance of their marketing departments
- Marketing leaders of organisations with a 7 figure plus turnover
- C-suite executives within organisations who plan to invest heavily in the launch of a project withing the next 6 months
- Any size company within aviation and aerospace
Webinar Presenters
Katrina Douglas
Katrina Douglas Founded The Launch Strategist® in 2019. She built the business with one main goal in mind: to help CEOs and Directors achieve greater financial success and structure in their business. Katrina worked her way up the corporate ladder for a decade to Head of UK Marketing for a global brand. She then went on to support numerous Directors and CEOs in a consultative capacity. During the course of over 16 years, she further developed her knowledge through her experiences and gained an intricate understanding of the foundation that needs to be laid for a CEO to launch and exit a business successfully. The Launch Strategist® was built on this expertise.
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