3 Pre-launch strategies to test your business idea

Published: 
October 4, 2022 7:04 AM
Published: 
April 8, 2022 2:54 PM

3 Pre-launch strategies to test your business idea

Published: 
October 4, 2022 7:04 AM
Published: 
Apr 8, 2022

As a business owner, you want to know as quickly as possible if there is a real demand in the market for your product or service. The business term for matching what you want to sell with what people want to buy is called 'product-market fit'. One of the best ways of determining product-market fit is through a pre-launch, where people pay you before the product is ready. This allows you to test whether or not people are actually willing to part with their money for your product or service.

There are several important benefits to testing your business idea through a pre-launch:

  • You can quickly figure out if there is a real need in the market for your product or service.


  • You can test whether or not people are actually willing to pay for your product or service.


  • You can get feedback from customers and potential customers that can help you improve your product or service.


In this blog post, we’ll give you three pre-launch strategies that you can use to test your business idea.


  • Pre-sale:


The goal of this technique is to gauge interest before you launch your product or service and confirm that your target customer will part with their money for it. You can either get them to commit to purchasing later by asking them for a small fee that goes toward the final payment or takes full payment upfront but at a lower cost than it would be once you’ve officially launched.


  • VIP:


By giving a select and limited group of people the option of advance purchase of your product/service, you can not only gauge interest but also create a sense of urgency and excitement that can lead to increased sales down the road. Furthermore, early adopters can also provide valuable feedback that can help improve your offering before it goes to market whilst also sharing the details of your product or service with their network.


  • Beta or MVP:


Release a test offering with reduced features and limited investment to see if it sells. This is a great way to test the market for your product or service without making a large investment. If there is demand, you can then invest more heavily in the product or service. This approach can help you minimise risk and maximise potential.


Each of these options has its own advantages and disadvantages, so it's important to choose the one that makes the most sense for your particular business idea. But regardless of which option you choose, testing your business idea before launch is essential to increasing your chances of success.

If you're thinking about launching a business, a pre-launch is a great way to validate your idea and assess market demand. By doing a pre-launch, you can reduce the risk of a full-scale launch failing, and save yourself time, money, and heartache. So if you're serious about your business idea, a pre-launch is a smart first step.


Katrina Douglas
Getting you to your next level of growth; adding value, structure and revenue to your next launch

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