6P Consultancy


Leading launches and developing launch strategy for established businesses, that lead to greater financial success and avoid the launch mistakes that course 70% of projects to fail*. 

*[source: 4 PM]

Have you launched new projects in the past that didn't go to plan and you want to make sure that your next launch is smoother, less stressful and more successful?

In this climate of uncertainty it's more important than ever that whatever you do launch is launched well. Typically projects escape to market they are not launched. Here's what I mean; the product or service hits the market with missing pieces, typically these missing pieces fall into one of 6 areas:

 

  1. Not having a clear purpose and goal
  2. Launching a project that doesn't solve a real need that matters to customers
  3. Not having the right skills and people on your team
  4. Not having a clear launch strategy and process
  5. Not investing enough time and money in marketing
  6. Launching a project in a silo and not considering the external environment

The result, 70% of projects fail. I don't want yours to be one of them which is why I developed this consultancy program.

The 6P Launch Framework

The 6Ps are the core components of every successful launch. Launches fail because one or more of these Ps have not been carefully considered. These are the 6 core areas that we'll cover in your launch strategy.  

Purpose

Product

People

Promotion

Process

Profit

INTRODUCING

6P Consultancy

Providing the strategy and support to get you to your most successful launch ever.

Here's how the 6P Consultancy service is different to other consultancy services

  • We build the strategy collaboratively: We become part of your team. we don't just come up with a launch strategy in a silo and expect you to implement it. We develop the strategy with you and your team taking into consideration the nuances of your particular organisation.
  • We get our hands dirty: We not only develop the strategy but oversee the implementation, ironing out any kinks along the way to ensure that the strategy not only works in theory but also practice.
  • We onboard your team: People are the principle thing, if your team aren't onboard and well trained on what you're launching you'll struggle to have a good launch.
  • We give you access to our network of strategic partners: You don't just get us you get our network including lawyers, intellectual property specialists, project managers, advertising specialists and more.
  • We deep dive into your business and work with your team: Ensuring that we lay a foundation for long-term success. We'll embed ourselves into your team for upto 6 months and ensure that when we leave the project has been successfully handed over and your team is fully equipped to manage it and take it to the next level. 

Here's what you'll get...


  • 6P Launch Strategy Day: A 4.5hr round table and strategic planning session with key members of your leadership team, to uncover the DNA of your launch and decide the approach best suited to your business.

  • 6P Launch Strategy document: Detailing a robust and well-considered strategy based on our 6P Launch Strategy Framework

  • 2 x monthly 60 min consultancy sessions:  These sessions will take place online and deep dive into all areas of your launch.

  • Access to our network of Launch partners: Including lawyers, intellectual property specialists, project managers, advertising specialists and more.

  • Launch vault: An online resource hub we're you'll find a catalogue of resources to support your launch.

  • Team training: We'll train your team on how to execute the launch successfully.

What People Say

Katrina is a marketing machine. She is thorough efficient and effective. She understands the importance of scalable marketing, and has a vast depth of expertise in digital and online marketing.

Richard Gamble

I have been working with Katrina on many sales projects during the past years with 1&1. She has been a great partner supporting our efforts to get a field sales force going in the UK. I very much appreciated Katrinas hands on mentality and the great work in preparing sales material for our sales force. I specifically am very thankful for taking the lead in organizing the 1st attendance of 1&1 at the business Show in London. We were able to present ourselves in a very professional way thanks to her. I fully recommend Katrina and am happy to provide further info.

René Grunwald

Head of Product Management (mail.com & GMX International) bei 1&1 Mail & Media GmbH

Katrina Douglas successfully managed our UK marketing team for more than 4 years, and I have to admit that she is one of the best professionals I’ve had the privilege to manage. She is not only a highly competent marketer and a great strategic thinker, but she is also a very smart and ambitious business person, constantly fighting for success through hard work and determination. I also want to put into relief Katrina’s people skills, because she is a very respectful person, sensitive and open to others, who constantly shows her great ability to actively listen and to always find the right words. Katrina was appreciated by everyone everywhere and is definitely a great value for any company!

Georges Coradinho

Ionos, Head of Marketing Europe and North America

Get in Touch

Hello@thelaunchstrategist.com

(+44) 0208 123 8589

linkedin.com/in/katrinadouglas

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